Insights & Info
A collection of quick reads
What is a Mood Board and Why Do You Need One for Your Design Project?
You may have heard the term “Mood Board” used in conversations with a friend who is working with a designer, on an HGTV reality TV show, or on social media. But what is it? The best way I can describe it is a visual way for your designer to tell you what she is hearing you say you want for your project.
Frequently, clients and designers have different interpretations of the same design term. (…)
What is a Degn Project North Star and Why Do You Need One?
Most of my clients tell me that they just don't know how to sift through the available options for their projects. There are so many options out there, and while it's easy to decide on what they don't like, they don't know how to choose between the options they do like.
Here's where a North Star for your design project comes in. (...)
How I Help My Clients Avoid Decision Fatigue
Because I want the design process to be as enjoyable and efficient as possible, I have developed my process to minimize the number of decisions my clients need to make.
How do I do that? By presenting the product choices holistically. (…)